Welcome to SAM Charter

SAM Charter is an internationally recognized consultancy in Software & IT Asset Management founded by Rory Canavan. As an industry leader, SAM Charter is uniquely poised to ensure your IT & SAM systems are aligned to your business and IT requirements.

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Software Asset Management

Establishing a solid framework for effective Software Asset Management ensures best-practice principles to manage the rest of your IT estate. The interaction of software across all elements of the business through its life-cycle means visibility & control to you.

Process Improvement

Walk, jog, run – SAM Charter will guide you on your ITAM maturity journey. We will tailor your process roadmap to target KPIs that have true value to your organisation.

IT Service Management

Does having a scalable and accurate means of calculating IT Service ROI & TCO sound appealing? Head over to our whitepapers page and download “Using SAM to Create and Maintain your CMDB.”


FinOps is the art of the now, so being able to operationally flex requires a cultural change that borrows from Agile. We have long advocated that this approach should be applied to the on-site IT estate also. We say death to Waterfall ELPs!

At SAM Charter we build world-class ITAM/SAM Frameworks that integrate with Software Asset Management suites to ensure that you can derive the very best results from your SAM suite, so that informed decisions can be taken in sync with your business and IT requirements.

Whether you have a need to align to Sarbanes-Oxley (SOX), ISO 27001, HIPAA or the EU Data Protection Regulations, SAM Charter can provide a ready mechanism by which such goals can be achieved.

Why SAM Processes?

Software Asset Management went through a phase of believing the answer to better control of the software asset lifecycle lay in the purchase of technology – Many companies though, realised that buying a SAM suite is like owning a cooker: possession of one does not make you Gordon Ramsey! Being able to use a SAM suite to arrive at the best possible results for your business and the software asset lifecycle, requires quality SAM processes to oversee the data input and outputs to produce quality reports. Understanding what to do with those quality reports lifts SAM from an operational concern to a strategic door-way. Whether your ambition is to drive Service Management integration with SAM, or you are curious how SAM can benefit other elements of IT, including:
  • Business Continuity Management (BCM)
  • Disaster Recovery (DR)
  • Information Security (Info Sec)
  • Patching and Version Control
  • CMDB creation and maintenance
Then please email your details and questions to [email protected] for help to take your IT forward. SAM Charter processes are underpinned by cutting-edge BPMN techniques, clearly conveying the message of what activities need to be carried out by whom, with what and when. Clear communication is at the heartbeat of the work we undertake. To see how SAM Charter can augment your IT operations, email: [email protected]

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